What is Bounce Rate ?
When you work hard to improve your site’s search success, one thing you should do is cut down on the number of people who leave your site right away. In other words, a high bounce rate is a sign that something is wrong with your approach. Either you’re not getting the right kind of visitors to your site, or the ones you do get aren’t having a good time. Hence it is important to Reduce Your Bounce Rate . So lets begin on How To Reduce Bounce Rate on Your Website
What Causes A High Bounce Rate & How To Reduce Bounce Rate
A high rate of “bounces” can sometimes be a sign that the site isn’t very good for users. When a site user went to the page, they either didn’t find what they were looking for or were disappointed by something else, like a page that didn’t work on their device.
On the other hand, a high bounce rate can also be caused by a good experience for the person.
For example, let’s say a person is looking for the amount of ingredients in a recipe.
They click on the search result and go to a site where they can see the item list they need right away. They understand and then leave the spot.
This is an example of a great user experience: the site has a high bounce rate. The visitor found what they were looking for right away and then left.
So how to reduce Bounce Rate ?
Follow these Tips
- Optimize Page Load Time
- Simplify Site Search
- Include a Strong Call-To-Action
- Allow Simple Navigation
- Think About Making A Good Design
- Make your paragraphs shorter.
- Use Keywords That Are Relevant
- Distracting advertisements should be avoided.
1. Optimize Page Load Time
Many marketers think a high bounce rate means a page’s content is bad, but severe issues might occur before a visitor even sees a page. so the time taken to fully load the page should be as minimum as possible.
2. Simplify Site Search
Some websites don’t have site search or hide it. This is a great tool for users who can’t find what they need on a page
3. Include a Strong Call-To-Action
A call-to-action (CTA) should be prominently displayed on a website
This should be visible to the visitor within the first few seconds of landing on a page.
A CTA should also be engaging enough to entice a user to click on it.
Colors, typefaces, wording, and so on are all factors that can influence whether or not a person clicks.
4. Allow Simple Navigation
Users should be able to navigate with minimal effort.
A visitor to your site has to know exactly where to go to find the information they came for.
5 . Think About Making A Good Design
A well-designed website is easy to navigate and inspires confidence in the visitor. Quality can also be indicated through a well-designed website.
If a website looks unprofessional or visitors have trouble trusting it, they will not spend much time there.
It’s not all about looks when it comes to providing a pleasant experience for the user. The goal is to design a website that is easy to use, informative, and enjoyable to visit.
6. Make your paragraphs shorter
The length of the material is one of the main things that helps with how easy it is to read a site as a whole.
Make short lines in your content so that people can read it quickly on the small mobile devices that most people use to read content these days.
7. Use Keywords That Are Relevant
Use keywords that are relevant to the topic of the material.
The correct usage of words, sentences, paragraphs, and headings will assist Google understand what the website is about.
Do not digress from the topic. The closer the webpage is to the issue, the more likely the visitors Google delivers will be on-topic with what they expect to discover on the page, lowering the bounce rate.
8. Distracting advertisements should be avoided
Distracting ads should be avoided in the same way that interstitials and popups should be avoided . Ads within the text and along the sides perform best, followed by a horizontal rectangular ad unit at the top of the page.
Large advertising that makes it difficult to read the content might have a negative impact on the user experience.